I’m Shazdirector (real name Suridh Simon Hassan) and I’m the co-founder, co-creator and co-conspirator at Studio Rarekind, Stickerbomb and stock video site Cutpacks.com.

I’ve been making films and videos since the late nineties which makes me feel old. Originally from North London, I’ve spent more than a decade in South-East Asia working across commercials and documentaries and am now based between Jakarta, Indonesia and London, UK.

Currently, I’m head of creative at a great company called GetCraft, making sure their output looks good, feels good and making sure they do lots of great video. In the past, I’ve been a paparazzi, dishwasher, night club promoter, illustration agency owner and many more things that I’m trying to forget.

Studio Rarekind has officially been in production since 2006 and we’ve existed as a creative studio, production house and fell into the trap of being a content farm. Alongside partner in crime Ryo Sanada, we’ve brought it back to life with new films, new books, new energy, more people and a new product; Cutpacks. When I’m not making films or being a creative director, you can find me authoring books over at Stickerbomb where we work alongside UK art and design book publishers Laurence King Publishing.

I’m really happy to relaunch Studio Rarekind and get our new product Cutpacks moving. We believe a lot of editors, videographers,  filmmakers and creatives need shots to experiment with but don’t want to pay huge sums of money to license footage. Plus with the explosion of free stock video sites over the last few years means there is a lot of the same looking polished material that lacks any real personality.

We are here to remedy that with and hopefully we can make life easier and help everyone make some great video.